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Camelbak

If you have found yourself wondering— with the unlimited amount of time you have reclaimed by texting instead of emailing— what CamelBak is really like, read through our mission statement and values.

MISSION

To continuously reinvent and forever change the way people hydrate and perform.

VISION

Replace bottled water as the most common way to hydrate.

VALUES

WE ARE OBSESSIVELY INNOVATIVE.

We are forward-thinking inventors who value creative, unconventional ideas and unusual solutions to common problems. We seek new ways to do things and are not afraid to take risks.

WE GIVE A ____.

We are fully dedicated to what we make, how we make it, and for whom we make it and the way it impacts people’s lives and the environment.

REST STOPS ARE OVER-RATED.

We push to be first, but must also be the best. We get excited about winning and taking on seemingly impossible challenges. We prefer not to coast, draft, take the easy route, or sit still.

PEOPLE INSPIRE US.

Passionate people make superior, meaningful products. We are inspired by one another and the diverse missions, passions, and stories of our customers.

AN IDEA BORN FROM THE MOST BASIC HUMAN NEED — THIRST

It’s 1988.

Bicycle enthusiast, Michael Eidson, is competing in the “Hotter’N Hell 100.” And that’s exactly what it is: a 100-mile road race in the grueling summer heat of Wichita Falls, Texas. Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock. Yes, a tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin.

Hands-free hydration is born. And Eidson is able to drink as he pedals…while the other racers laugh and fiddle with their water bottles.

OPERATION HYDRATION — THE ROAD TO SURVIVAL

Jeff Wemmer, a competitive cyclist who fell hard for CamelBak, was so impressed by the product that he started bringing packs to races to sell them. Talk about a fan. CamelBak eventually hired him, and in 1993, Jeff embarked on a road trip to keep the start-up running during very tough times.

Company lore has it that Jeff visited bike shops from Florida to California, pitching our renegade product from the back of his motorcycle. Each order Jeff faxed back to the factory literally breathed another day of life back into CamelBak.

THE REST IS HISTORY

It took courage, conviction and imagination to evolve from an IV bag in a tube sock sold by a motorcycle-driven sales force of one. Our core values remain the same and drive everything we do – from inventing the hydration category to becoming the world’s leading maker of hydration solutions.

Oh yeah…about those cyclists who laughed at Eidson? Well, chances are they’ve got a CamelBak strapped to their back or in their bike cage these days. Go figure…

HYDRATION PLUS CARGO

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HYDRATION ONLY

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GLOVES

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